OBSERVER ONLINE: MESSAGES & VALUES Q.9

1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about..... Brexit
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with...Tabs of Sport music e.g
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as... The dificult political atmosphere that revolves around Brexit.
4.  The Observer has sections which are designed to appeal to those who are into music. This is shown when talking about musicans nominated at the Brits.
different types of readers.The Observer reflects the diversity of its readership in articles on...
5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this when talking about politics making sure they're readers understand all areas of the deabte.

6.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is looking at celeberities such as 'Dua Lipa' giving intrest to those in the entertainment industry.

Homework on Teenage Dirtbag and Sk8er Boi

This video is documentary style mostly hand-held camerawork, de-saturated colour and fast-paced editing.SB
This video has saturated colour, more controlled camerawork, slower-paced editing. TD
This video consists of mostly montage shots. TD
This video has more developed editing with cause and effect. BOTH
In this video, the singer values rebellion, which is seen in the narrative. SB
In this video, the singer values 'fitting in', conformity, albeit to an oppressive system, which is seen in the narrative.TB
This video is set in LA, a big city, with its connotations of street credibility.SB
The mise-en-scene of this video is American suburbia with its connotations of conformity. TB
This video is intertextual in its narrative (=it makes references to high school drama).TB
In this video, the singer performs to camera. SB
In this video, real locations and 'everyday' costume for the performers connote a sense of naturalism. BOTH
In this video, there is a sense of linear narrative (a story is told, in the order it unfolds). TB

PREP 02 MUSIC & NEWS question 5: How is media language used to reflect the genre conventions of a music magazine? Make bullet points below the magazine cover.

• 4 main feemale characters nothing covering their face to show importance and that they are the top characters of the magazine on that day.
• The text 'All Saints' Is in the centre of the page and 2nd largest showing the importance.
• The text used by the magazine is san sertif. This portrays a modern tone opposed to serif.
• All the 4 main musicians are making direct contact with the camera which portrays seriousness to the viewer.

Q8-9

Refer to the extract below to answer Questions 8. The Observer / Guardian are same paper. (This online version has the paper’s name The Observer in small font top left.)

Question 8: Analyse the use of media language to create meaning in the online Observer home page. Give twoexamples.

8. 

The storys are organised in order of most important. For example the biggest story such as Brexit takes up the biggest portion of the online page this shows that this is the most important story on the page. The layout is very linear and colour coded very serious which cannotes seriousness withing the web page.

 

9. 

Priorities hard news. Interested in international

The Online Observer. Is positioned centre left this is its belief.

Focuses on international news

Diversity very inclusive

Not afraid to tackle difficult issues

Culture

Main story is generally politics in the example giving is Brexit a current pressing issue.

The online observer priorities harder news over what would be considered soft news such as talking about ‘Beautiful fish show’ this is posited further down the page showing that it is not that important and doesn't not deserve to the top spot.

 

The Observer and the online Observer are publications that sit towards the left of the political spectrum and as a result concern themselves with values and beliefs that are more socially liberal and not usually sensational in their content, unlike some tabloids. These values and ideals are shared by its sister paper The Guardian, which is also owned by The Guardian Media Group, and the choice of header for the website is identical in its colour and placement to The Guardian. This is done to remind viewers of their shared sense of values. The Observer website contains examples of common representations found in both the online and paper version. The website has an ‘international’ feel to it, with features discussing . These articles reflect the online Observer’s interest in internationalism and how it values other cultures and people. Another example of the values of the online Observer can be found in the features section - the article about the US's imagration problem regarding the mexican border. The Observer is known for discussing difficult issues such as this headon. 

They have chosen the topic of politics more specifically Brexit to position at the top of the page to remind the reader of this. The homepage has quite an ethnically diverse representation of people on it, including reference to an Saudi dissidents. This mix of different cultures and ethnicities reinforces The Observer’s focus and interest in representing diversity. Finally The Observer online contains a real balance of different features and it is clear that it values culture as equally importantly as it does politics and hard news.

 Through exploring the content of the online Observer I would agree that it reflects the news brand’s values and beliefs quite closely. There is clear evidence of the brand’s liberalism and social conscience balanced with its interest in culture and society. 

Q4

When the eyes first catch sight of the magazine, the first think you notice is a mono picture of Ray Davies. This main image at the front is called the main splash. The main splash covers the logo at the back hiding most of the OJ however due to MOJO being such a well known company they are able to pull this off while still being recognised.

The head of Ray Davies almost has a protective area on which stops the text from  interfering with the image. The picture of Ray Davies is kept very serious opposed to other magazines. They have also been able to pull off a black and white look which can be hard in some aspects.

Written By:

Harrison Allman-Varty.

The recurring title sequence, the audience is able to relate to this imagery, so they know what show they are watching.

The use of background actors builds a sense of realism for the viewer.

Typical scene for the British public e.g a pub, people are able to relate to this sight as they seem to be popular in the UK.

This typical scene of a child colouring in. By the look of this child's age she looks likes she is doing the typical activity girls her age were doing.

Q3 Cuffs

CUFFS EXAM Q. 3 is worth 15 marks.
3.  In this question you will be rewarded for drawing together elements from your full course of study, including different areas of the theoretical
framework and media contexts.
How far does the extract try to create a sense that it is portraying 'real life'?
In your answer you should:
 analyse aspects of the extract giving detailed examples
judge how far these aspects create a sense of watching 'real life'                        

What adds realism to the extract is the diversity. Nowadays the UK is more diverse than it use to be and this is shown by the Muslim character who is wearing a head scarfe to represrent her faith. This makes the Muslim audiance feel more included. It shows realism as Muslims are part of the British community now so by showing this it shows the everday people who build our community.


When the store is being vandalised by the criminals the store held certain aspects that makes the audience feel like this is more realistic. For example as the JCB smashes through the glass and you get a grey CCTV shot of the man in the back, you can clearly see 'All cans 6 for £5'. This shows the realism as this is something that would be displayed in a real newsagents.

Before the JCB shatters through the store front you get 2 seconds to spot that there is a poster by the company named 'The Argus' which is a newsagent in Brighton with the story 'Giant seagull spotted in home'. By using the brand and the headline, the people of Brighton are able to relate with the seagull due to them being near the coast and able to relate to the 'The Argus' company.

The way you see people scurry due to the disastrous event adds realism as if an incident were to break out like this the police would shout at you to leave and people would run away in fear.

Written By:
Harrison Allman-Varty.