One of the Observers beliefs is that they are left of the political spectrum. This interferes with their writing on political issues such as Brexit even though they pride themselves on being neutral. Brexit has dominated the news these past two years, on this tweet it is the main focus. To show the importance Brexit has been given the largest text on the cover. The readers will most likely side with the Observers political point of view making it more enjoyable to read.
The front cover is very ethnically diverse presenting a black man and a Muslim sharing their accomplishments. An example of this is Nadiya Hussain who won the Great British Bakeoff. It also shows two females at the top of the tweet. This shows the impact of women/feminism and going against the 'patriarchy'. Despite the image portraying Nadiya as a cook which is stereotypical, the other woman is portrayed doing sporting activities alongside Mo Farah displaying they are on a level playing field.
This front cover is available on twitter. This shows how much of an important mean it is to reach out to audience. Twitter makes it easy to share (retweet), like and comment on the post. This will allow a larger audience and larger interaction.
Mark 5 out of 15
ReplyDelete1. You have not written enough here for a 15 mark question.
2. "This interferes with their writing on political issues such as Brexit". No. They aim to provide a balanced account.
3. You are not really remembering all that we have established in class about what The Observer aims to provide in its coverage.
4. One good comment about interactivity.
Responses must analyse the extract in terms of the theoretical framework and make judgements and draw conclusions about how far it reflects media contexts.
Media language and contexts
The dominance of colourful promotional material on the front page – ‘Free Supplement Inside’ reflects the social and cultural context of consumerism, in which audiences expect and accept self-promotion in media products.
The use of saturated colour, the small amount of copy, and the dominance of photographs on the front page reflects the consumerist context in which traditionally broadsheet newspapers have increasingly adopted traditionally tabloid conventions.
Representations and contexts
The ethnically diverse representations on the front page reflect the social and cultural context of multiculturalism.
The significant presence of diverse representations of femininity reflects the social and cultural context of the impact of feminism.
The gender division on the front page reflects the social and cultural context of the persistence of patriarchy.
The lead story on Brexit reflects the political context of the dominance of the Brexit debate.
Audience and contexts
The opportunities for audience interaction with the tweet, evidenced by the numbers of likes, retweets and comments listed, reflects the social and cultural context in which media audiences now expect a more participatory relationship with media forms such as newspapers, due to the dominance of interactive online media.
The posting of the tweet the day before the print newspaper is published reflects the social and cultural context in which media audiences expect immediate updating due to the dominance of interactive online media.
The fact that the newspaper tweets its front page reflects the social and cultural context in which online and social media are an increasingly important means of reaching media audiences due to changing media preferences.