How genre codes have been used in The Lego Movie poster campaign to appeal to a family audience.

Conventions:

The title of the movie is the biggest text on the poster reading The Lego Movie. This is in Lego itself, therefore emphasising anything and everything is made out of Lego. The word Lego is also in a different colour to show it isn't any ordinary movie its the Lego movie.

The tagline is 'The story of a nobody who saved everybody'. This flows and is easy to read. this is also an appealing title as  some children and adults who may think they do not have much impact in the world has the opportunity to 'save everybody' it targets average people such as me and you.

The central image is covered with bright colours to catch the eyes of not just children but adults. The image consists of popular characters such as The Green Lantern, Wonder Women, Batman, Superman etc. Some of the characters, even if not watched the movie can identify that Lord Business is most likely the bad person due to the red, which represents evil and the fire coming out of his head. The audience may be encouraged to watch this movie as there favourite film characters may be Superman for example.


There is some humour involved with the tagline such as 'The story of a nobody who saved everybody' shows that he was your average person like the me and you (the viewer) does have importance. therefore so the film can understand the average person and that the average person can achieve great heights such as 'saving everybody'

Lego is a activity where the whole family can get involved as there is no limit with how far your imagination can go and this is why consumers love the product. With families understanding the use of Lego they can then relate and have more of a sense of what is happening in the movie.

The poster does not seize to excite with explosions in the back, Superman flying on the right, a flying cube and Batman. Most people would be able to decipher who are the bad and good characters. Such as they will recognise Batman, Superman etc to be good guys however not so with Lord Business covered in red which represents evil and the use of fire (as stated above).

This poster has family friendly written all over it due to its fun colours, characters and sights in the poster. When walking past this poster it is not aimed to address people over the age of 12 (roughly when children start to grow up). However if you are a member of a family with an individual who is a child this would not shy to impress the child but the adults to with secret comical messages for the adults.

What i missed:
The action signified on main poster for example, big bright explosions to catch the eye, cars defying gravity to show that this film doesn't stay to the rules the everyday people live by. The villian is placed with significant characteristics such as red and a sharp helmet. Red i commonly represented as evil, this is shown in this poster followed by the movie.

Written By:

Harrison Allman-Varty